I came up with the idea of FYUL Friday videos after seeing content creators start to post reels on Instagram. I wanted our page to begin utilizing this new feature, since it seemed to be growing in popularity, and I thought the kickoff of the new year would be a perfect time to start something new. I knew January’s superfood of citrus would offer some really great content to highlight their array of uses, other than just being eaten, such as peel candles and infused all-purpose cleaners. Creating these weekly videos allowed me to mix my passion and internship focus of sustainability with real world applications in marketing, and pushed me to explore new grounds, since I had never made videos before. It also allowed me to learn new ways of using citrus and avoiding waste or at least giving the peels a second life, as well as relay that new information to our social media platform. I had planned for these short videos to only be posted weekly during January, but they were such a hit that I plan to continue this project into future months. I am currently working on highlighting cruciferous vegetables, and I’m having a great time doing so!
Check out the FYUL Friday feature from the local news below!